This one goes out to all the fitness entrepreneurs out there! We have a well known local "hero", Will Woo. Will is involved in local political projects and is an active owner in many Orange Theory Fitness locations. Andrew Neiderman owns a company called Fill In The Brand, which is an adaptive communication, production, and marketing house. We discuss being an entrepreneur, and the direction the fitness industry is going and how can we make it even better for the target audience. Lots to learn from in this one!

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