Each week, Atlanta public relations professional Mitch Leff of Leff & Associates presents his “4 Questions Journalist Spotlight,” a conversation with a journalist in the Atlanta market.

Mitch’s day job is providing public relations services, media training, and crisis communications, but he also operates Leff’s Atlanta Media (http://www.leffsatlantamedia.com) an online database with contact info for thousands of Atlanta-based journalists, and Mitch’s Media Match (www.mitchsmediamatch.com), a service that connects Atlanta journalists with local experts.

This week, we talk with Carol Niemi, "Worth Knowing" columnist with the Reporter Newspapers.