Mark Stiving is chief pricing educator at Impact Pricing. He earned a Ph.D. in pricing, wrote a book on pricing, and wrote hundreds of articles and blogs. He was a pricing executive and has coached many companies on pricing and value. He currently shares his pricing knowledge on the podcast, Impact Pricing.
In this episode, Mark talks about how value-based pricing helps a business be more profitable through an understanding of pricing and value.
“Value-based pricing simply means charge what your customers are willing to pay.”
–Mark StivingWhy you have to check out today’s podcast:
- Know your way to more profitable pricing by adopting value-based pricing
- Learn why you should charge higher prices for your services
- Know why pricing is the most powerful tool in your marketing mix
Learn More about the 3X Value Growth Model
Go to www.3xvaluegrowth.com/model
Episode Takeaways: Different Revenue Buckets that Subscriptions Have to Deal With
- The first bucket is customer acquisition and everybody deals with how do I go when new customers.
- The second bucket is customer retention; how do I keep the people who I’ve won. And this is a real pain point when people drop out so it’s an easy one to not ignore. But the third one is how do I grow my existing customers. How do I get my current customers to pay me more money?
- The third bucket is revenue bucket that almost everybody ignores.
Resources|Links
Subscription Growth Calculator: Gain valuable insight when you try our proprietary Subscription Growth Calculator at no cost. This powerful tool helps you determine how to grow your company through each key revenue bucket: acquisition, retention, and expansion. get it here: www.impactpricing.com/sgc
Connect with Mark Stiving
Enjoyed the Podcast?
Please subscribe on iTunes for updates
