This week, host Joe Kerschbaum is joined by JD Prater, Director of Growth Marketing at Ad Stage and the host of the podcast the PPC Show. JD provides an in-depth overview of why full-funnel measurement is mission critical to marketing, and provides a step-by-step approach to achieving it. You'll find out:
<ul><li>How to tie touch points back to campaigns and revenue back to specific marketing efforts</li>
<li>The mission critical steps for full pipeline measurement</li>
<li>Tips to to determine accurate ROI by channel</li>
<li>Data your CMO needs and how to present it</li>
<li>Tips and tools for integrating a CRM</li>
<li>And actionable takeaways that can be used immediately!</li>
</ul>
Subscribe to the 3Q Digital Download Podcast via <a href='https://itunes.apple.com/us/podcast/3q-digital-download/id923154484?mt=2'>iTunes</a>, <a href='https://www.stitcher.com/podcast/3q-digital-download'>Stitcher</a>, or wherever you listen!
Intro/Outro Music Credit: Jazzy French via Bensound.com

Getting Started With Multi-Touch Attribution

The 3Q Digital Download interviews today's top digital marketing innovators to empower listeners to stay ahead of the trends and grow their brand. Tune in for actionable takeaways for implementing today's top marketing tips and insights, hosted by 3Q Digital's own Joseph Kerschbaum.