Focusing on lead-gen is old news. Use CPX bidding and closed loop marketing to focus on generating quality leads instead. Host Joseph Kerschbaum and guest Luke Alley from Avalaunch Media discuss the new tactic in this episode.

Here are Luke’s key takeaways from this week’s episode:

1. You have to approach the project like you’re a consultant
2. Get ready to get your hands dirty (something’s going to break)
3. Start thinking about quality leads over cost per lead
4. You’ll look better in the eyes of your clients/boss
5. You’re still going to need to be really good at AdWords

Are you excited to give Closed-Loop Marketing a try? Let us know in the comments!

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