In this movie, you create the ripple effect using the Flex modifier. The Flex modifier uses a dynamic simulation to create the effect, which is easier than manually animating ripples using other options like the Ripple modifier.

Making-of the Channel Trailer - Part 2

The official learning channel for Autodesk® 3ds Max® software, a comprehensive 3D modeling, animation, rendering, and compositing solution for games, film, and motion graphics artists. The Autodesk® 3ds Max® Learning Channel provides tutorials of all levels to help you learn Autodesk® 3ds Max®.