365 Driven
365 Driven
Tony Whatley
From $0 to $14 Million Lessons - with Bret Voelkel - EP 364
45 minutes Posted May 21, 2024 at 12:27 pm.
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Show notes

Bret Voelkel returns to the show to share his tactical insights on building RideTech from $0 to over $10M, and eventually exiting for over $14M in 2019.

In this episode:

  • Bret's story on startup challenges and being the "one man show"
  • Lessons in leadership, hiring and retaining employees
  • How he survived economic recessions
  • Undergoing a massive rebranding from Air Ride Technologies to RideTech
  • Marketing strategies and building a spectacle
  • How to set pricing on products to drive profit
  • Being competitive in an ultra-competitive market
  • Lessons from being acquired by Fox for $14M