Creating content that helps your business become – and stay – visible is important whatever your industry, but how do you manage this in a way that doesn’t eat up all your time? I spoke to journalist and content expert Claire Winter about how to plan and execute the perfect strategy.

We discuss planning, creating and repurposing core content and how to make it work for you again and again, reaching your ideal customers, positioning yourself as an expert and generating leads. Plus she shares some great tips for getting press, what newsjacking is and why flexibility is more important than ever.

Links and resources

Claire’s website https://clairewinter.info/

Cracking Content FB group https://www.facebook.com/groups/crackingcontent 

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