Facebook advertising is at the forefront of most digital marketer’s minds. But there is a difference between simply setting them up and using the platform effectively. How do you answer all of these questions?

• Do you know your real goals?
• Are you creating the right type of campaign?
• Are you targeting the right people?
• What is the overlap of your different audiences?
• Does your creative command attention?
• Are you building a brand or just driving sales?
• How are you increasing engagement on your ads?
• Are you testing different lead generation options?
• Are you still trying to rely on only organic reach?

We’ll go through these questions and offer more Facebook Advertising tips on this GS On Marketing episode.