Analyzing visitor behavior on a website is all same regardless of the type of site, right?  For a brand that has a B2C and a B2B arm, what are the things those using digital analytics data should consider?
On this week’s episode of the 33 Tangents podcast, Jim & Jason wrap up the series comparing B2C and B2B.  They dive deep into common things analysts miss when working with a B2B site and the key items they need to be aware of to provide useful insights.
 
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33 Tangents - Episode #190 - From The Archives: From The Archives: What Troubles You Most With the Current State of Digital Analytics?

33 Tangents is a podcast that covers a wide range of topics from digital analytics to business and technology to remote work.