1. Consistency > Knowledge > Inspiration...and it’s really hard. 2. You’re not an island. 3. Opportunity will come when you’re ready. 4. No one cares about your community, programming, or coaching...yet. 5. You will need to learn to market - whatever that means. 6. If it’s not written down, it doesn’t exist. 7. Your clients don’t care about you nearly as much as you do about them. 8. You must actively protect your culture. 9. Measure and test everything. 10. Never. Stop. Moving.