We're huge on online marketing, social media presence, and automations. But that's only have of the tactical equation. Offline can be a great opportunity to bring visitors through your door. In today's episode, I use an example of some campaigns I'm currently running in my gym to attract some sport-specific athletes. Here's our 3 big rules for offline marketing: 1. Provide Value for Many Parties 2. Collect Contact Info 3. Follow-Up, Follow-Up, Follow-Up From there, the sky's the limit. Any event can become a HUGE source of new business.