In a broad sense, today's episode is about differentiation. What are you doing to stand out from the crowd? For gym owner and 321Go Project specialist, Rich Borgatti, adding an Obstacle Course Race training program is a key element for his gym's differentiation. Rich gets into the "why" and "how" of OCR. Not only can OCR serve as a strong retention tool for your existing membership, but it can also be a great point of reference for your future members sitting on the outside looking in.