30MPC Hall of Fame | 30 Minutes to President's Club
30MPC Hall of Fame | 30 Minutes to President's Club
Nick Cegelski & Armand Farrokh
Playbook 13: The Negotiation Playbook
24 minutes Posted Jan 11, 2023 at 8:00 am.
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FOUR ACTIONABLE TAKEAWAYS

  • When giving price: explain how it works first, then give price and stop talking.
  • When the customer asks for a discount, act surprised and push away to encourage them to come back to the table.
  • Lock in access to power before negotiating. Confirm the person you’re speaking to can get the deal done on time and approved.
  • Don’t make unilateral concessions. Try to leverage options or create a cost to negotiation with “give for get”.


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