Social Media is now a household name but perhaps its true meaning, usefulness and implications is still largely misunderstood and constantly changing. What does this mean for the creative freelancer? Is that different from how an established creative firm could make best use of social media? Is it important to be selective about which on they use and how they use it, rather than launching themselves more or less blindly into scheduling posts onto Facebook with no real focus just because everyone else is?

Nic Granleese is our guest, an architectural photographer based in Melbourne with over 10,000 followers on Twitter and a wealth of experience in this area. Nic has a way of explaining things that really makes this subject easy to understand that will help you to frame your thoughts about social media and the value it can bring to your business.

In this interview we talk about the various social media platforms out there, how to decide which one your should pursue and the three step strategy Nic himself employs to build and maintain his online following. Towards the end of the interview we also talk about Nic’s amazing video series which deals websites for creatives, in particular, architects, though none-theless relevant to all of us.