Website design is essential when considering a new or rebuilt website, but within that process, you should also consider the user's experience with UX/UI testing. User Experience (UX) is essentially how a user interacts with anything online, the ease of doing so, and enjoyment from the website features, while User Interface (UI) is any digital layout intended for users to interact with – think dashboards, apps, and websites.

In this episode, Dwight talks with our Chief Operating Officer, Tyler Fraser, about how UX/UI is critical in our website design process and why the data from testing allows you to design a better user experience.