Branding is one of the least understood aspects of a musician's career.  

In the first of a two part series Sheldon and Greg look what branding actually is, why it's so important for musicians and how your can actually start to 'become' a brand.  This episode also looks at how you can use imagery to start to build your musical brand.

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Found these tips useful? Want us to give our advice about a particular marketing topic? Let us know in the comments below.

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