Today, Jack Settleman is joined by Keith Stoeckler, Elliot Gerard, and Jonah Ballow from MKTG. Jonah has 10-years of NBA league experience, Elliot has done a ton of freelance work for teams and leagues and athletes and Keith has worked at 4 of the 5 big ad agency holding companies. Together they discuss their roles and the importance of different forms of media.Learn more about your ad choices. Visit megaphone.fm/adchoices