Pop Quiz - Have you heard of Kudumbashree? Or Cauvery Handicrafts? What about Biswa Bangla? If you are at a loss, you are missing the ONDC bus.

• Kudumbashree (Kerala Emporium) deals in Pickles, Honey and other Gourmet foods.
• Cauvery Handicrafts deals in wooden crafts like Channapatna toys, Rosewood paintings and jewellery.
  
• Biswa Bangla is famous for its collection of Darjeeling Teas and Sundarban Honey.

All of them are reaching new markets, new consumers at cheaper cost and loving it.

And this is not even the beginning. ONDC is driving India's e-commerce revolution coupled with lasting social impact. 13+ Social Enterprises like Very Much Indian, House of Chikankari, Shwet, Katori, Tamul, and Iraaloom alone impact 200,000 artisans via ONDC.

Our guest Shireesh Joshi, the COO of ONDC, tells us why the world is looking to India to see another UPI moment unfold in the retail space.

Do write in to tell us what you think at [email protected].

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