STORY = information, knowledge, context and emotionWhen facts are so widely available and instantly accessible, each one becomes less valuable. What begins to matter more is the ability to place these facts in context and to deliver them with emotional impact. So stories and sales go together!

The value of taking yourself - and others - off autopilot

The biggest battle anyone with a sales and marketing message faces today is for the time and attention of their audience. It has never been easier to reach large numbers of people with our marketing and messaging, and never more difficult to actually connect with them. On top of that, research shows 93% of what people think of us, our ideas, our messages, our products, etc., is determined in the first 3 seconds of an engagement or interaction. We'll show you how to make the most of that precious time to cut through the clutter and quickly create emotional connections that earn someone’s time and attention.