You’re launching a new product or starting a new promotion and you’re ready to hit your list with a killer email, but you find yourself staring at a blank broadcast wondering how you can get away with sending another promotion to your subscribers. Sound familiar?

Even if you’re amazing at writing emails, writing a full promotional email campaign can be a challenge. That’s why we’ve caught up with the brilliant Donnie Bryant to hear about a recent launch campaign he used and get the scoop on email structure, content, and much more.