One of the big trends online right now is everyone selling their very own blueprint or formula for what a funnel should look like.

It seems like everyone is offering the cookie-cutter for funnels, but the truth is that if you’re in even a slightly different niche, it’s just not that easy!

Frank Cowell is here with an approach to marketing that he’s broken down into steps that you can apply to whatever it is you’re doing, and your funnel will pretty much fall into place – sounds good right?