Welcome to The BrandLab's "Three Fearless Questions" created and produced by students of The BrandLab.

In this episode of 3 Fearless Questions, Isabela Torres talks with marketing leader Jeff Jones. Previously, he was a partner and president at advertising agency McKinney and held several leadership positions with companies like Gap Inc. and Coca-Cola. Jeff has a proven record in global marketing strategy and has been the Chief Marketing Officer at Target since 2012.