WE HAD TO REPUBLISH THIS EPISODE BECAUSE THERE WAS AN ERROR IN THE LAST EPISODE.

Welcome to 2X eCommerce

the ecommerce marketing growth podcast where you ask questions and I, Kunle Campbell...answers them.    Also hear from proven marketing growth experts who are number 1 or number 2 in specialist areas of online retail marketing.      - People buy products to transform their lives - Fulfil their emotional needs    Lets talk about cars: Low end of the scale - skoda (happiness in value, I can afford it and it is still quality!) Mid range of the scale - audi A4 / bmw 3 series (happiness in comfort)     High end - porche (happiness in luxury)             Your duty and obligation to deliver happiness: - your employees - your customers   Your promise of happiness should tie in with your USP... Advertising and psychology called Walter Dill Scott   your promise in your advertising, product copy, website and packaging  should reflect the transformation