In today’s episode, Susan talks with Rina Plapler, a parter at branding agency MBLM and author of Branding Intimacy. Susan and Rina talk about the importance of emotional bonds between the individual and a brand, and how we shouldn’t base our marketing decisions on seeing consumers as rational and thoughtful…because they’re not.
Links:
Rina’s website: http://mblm.com/brandintimacybook/
Rina’s book, Brand Intimacy: A New Paradigm in Marketing: http://amzn.to/2CGrrHr
http://businessinbluejeans.com
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Equipment used for this video:
- Zoom.us
- Blue Yeti Microphone
- MacBook Pro
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