In today’s episode, Susan talks with Eddie Yoon about super consumers, the fun to chore ratio, and why businesses should find their super consumers and cater to them.

Links:

Eddie’s book, Superconsumers: http://amzn.to/2xFIqa2

Eddie’s article on Inc: https://www.inc.com/eddie-yoon/use-fu...

Susan's executive coaching firm: http://susanbaroncini-moe.com

Share your thoughts in the comments below!

Equipment used for this video:

- Zoom.us

- Blue Yeti Microphone

- MacBook Pro

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