In this episode, we dissect theories that help us work through the whys and wherefores of stanning talent. We lay out how your taste isn't just personal preference but socially structured.



























Why we like what we like; introducing Pierre Bourdieu

What's the connection between Bourdieu and kpop?

Who finds their way to kpop? The fluorescent heterogeneity of fandom

When structure pushes back NU'EST vs. Seventeen

"You can't just go to an Italian restaurant and say I want bibimbap"

New launch structures also structure taste

How do kpop artists understand hiphop? BTS's brand

Episode 3: On the Hustle, part 1

Inspired by the Korean drama fandom phenomenon of a side character who comes to take center stage, Second Lead Syndrome unites Kay and Emily, two doctoral students with a burning desire to discuss both k-pop and anthropology. To challenge the idea that academics should only be devoted to their research subjects, Second Lead Syndrome takes an ethically non-monogamous approach to combine smart talk with fervent fangirling. Our main squeeze is anthropology, but we believe an academic vocation is compatible with our undeniable attraction to k-pop and k-dramas. Each enhances the appreciation and understanding of the other. We ditch the notion of a guilty pleasure and turn it into true love.