In Blair's experience, the most common reason a lead generation plan doesn’t get executed is it doesn’t recognize and leverage the strengths or motivations of the individuals executing.   LINKS <a href= "https://www.winwithoutpitching.com/the-best-lead-generation-plan/" target="_blank" rel="noopener">"The Best Lead Generation Plan" article by Blair Enns for WinWithoutPitching.com</a> <a href= "https://2bobs.com/podcast/the-rungs-you-can-reach-on-the-ladder-of-lead-generation" target="_blank" rel="noopener">"The Rungs You Can Reach on the Ladder of Lead Generation" 2Bobs episode</a>

To Standardize or Customize

Conversations on the art of creative entrepreneurship with David C. Baker and Blair Enns