Blair recommends five things firms need to be effective at qualifying new business opportunities in order to prevent the over-allocation of resources against early-stage buyers.   Links <a href= "https://2bobs.com/podcast/slapping-down-your-childlike-glee">Slapping Down Your Childlike Glee</a> <a href= "https://2bobs.com/podcast/mastering-the-value-conversation">Mastering the Value Conversation</a> <a href= "https://2bobs.com/podcast/models-everywhere">Models Everywhere</a> <a href= "https://2bobs.com/podcast/critical-questions-your-new-business-person-should-be-able-to-answer"> Critical Questions Your New Business Person Should Be Able to Answer</a> <a href= "https://2bobs.com/podcast/how-and-when-to-talk-about-your-firm">How and When to Talk About Your Firm</a>   Read the episode notes and transcript at <a href= "http://2bobs.com/podcast/the-agency-gatekeeper">http://2bobs.com/podcast/the-agency-gatekeeper</a>

The Marketing Procurement Problem

Conversations on the art of creative entrepreneurship with David C. Baker and Blair Enns