David asks Blair to clarify his advice on offering proposal options and anchoring. Is it about more than just scope and price?

Implementing Value Pricing: A Radical Business Model for Professional Firms by Ronald Baker

The Strategy and Tactics of Pricing: A Guide to Growing More Profitably by Thomas T. Nagle and Georg Müller

Pricing with Confidence: 10 Ways to Stop Leaving Money on the Table by Reed Holden and Mark Burton

Negotiating with Backbone: Eight Sales Strategies to Defend Your Price and Value by Reed Holden

“6 Psychological Tactics Behind the Starbucks Menu” by Kent Hendricks

The Soul of Enterprise podcast, episode 233: “Pricing at Starbucks and Six Tactics You Should Know About”