This season, we are all about future-proofing and setting ourselves up for success. And in this episode, we hear from Tom Carusona, the Chief Marketing Officer of Insomnia Cookies about how he navigated the bitter times of the early pandemic to be able to create the sweet new framework the team is operating on today. Here’s a first-hand look into how the cookie crumbled for Tom and his team and why resiliency was the secret ingredient to their success.