Show notes
Summary In this episode of 266 Business Podcast features Wayne Yap (266 Business Podcast) as he explores the well-known 80/20 Pareto Principle while sharing valuable insights on the book 80/20 Sales and Marketing Strategy by Perry Marshall. Enjoy! ----------------------------- A natural entrepreneur with a passion for challenging social conventions and analyzing numbers to disrupt businesses. Wayne is the founder and CEO of Universal Genius Advisory. Before diving into the start-up space, Wayne was a professional poker player and earned 7-figures a year. His personal mission is to help busy entrepreneurs optimize their lives and business in a meaningful way by analyzing their data. In addition to his professional interests, Wayne spends his time learning about cosmic energies. ----------------------------- You can find Wayne on... Website https://www.ugadvisory.com/ Instagram https://www.instagram.com/266businesspodcast/ LinkedIn https://www.linkedin.com/in/wayne-yap-ug/ ----------------------------- You can find more on the content that was shared in the podcast…. Book: 80/20 Sales and Marketing, Perry Marshall ----------------------------- Highlights [00.41] Introduction to book [01:21] 80/20 principle [03:02] Racking the Shotgun [07:51] Why target only warm leads? [11:41] Tailoring Products to match your customer's value [15:14] 5 Powerful Disqualifiers [20:03] Process of Experimentation in Business More ways you can grow your business: 1. If you love the way Wayne thinks and problem solves, here is your opportunity to work with him! Simply follow the steps stated on the website http://ugadvisory.com/services/ and our customer service offers will be in touch! 2. Craving to grow your business as successfully as our guests? Our FREE Ebook will guide you through 8 Profit Multipliers that will help you double your revenue in 6 months! Download your FREE copy here http://ugadvisory.com/ebook/