James Lawrence "Iron Cowboy" is a canadian ultra endurance athlete, mindset and fitness coach, book author and a keynote speaker. In the episode James talks about redefining impossible, the hardest thing about doing 101 Iron-Distane triathalons in 101 days, benefit of just starting, consistency rather intensity, that motion creates motion, discipline beats motivation, how to develop a passion, why they went for one more ironman after the 100, courge in suffering, realistic ambition and much, much more.

Tickets to James speakning event in Iceland in august: https://harpa.is/iron-cowboy

Þátturinn er í boði:

Your Super -  https://tropic.is/voruflokkur/ofurfaedur/your-super/

Sumac - https://sumac.is/

Sportvörur - https://sportvorur.is/

Lavazza - https://www.lavazza.is/