On this episode of 22 Motivational Minutes with Marlo, Laura and I dive into the concept of writing “words to sell.” Whether you’re a seasoned business owner or just starting out, Laura breaks down how she strives to understand clients in order to write in ways that connect with them.

During this interview Laura provides valuable tips for content creation including the following:
• Knowing your audience beyond demographics
• Identifying “pain points” with specificity
• How to communicate yo

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