Today's episode features my conversation with Tamar Hela. An entrepreneur based in Shanghai and the COO of the N°1 LinkedIn Marketing Agency, Genius Encel, Tamar helps Fortune 500 companies generate leads through LinkedIn. She is also the Co-President of LinkedIn Local Asia, a network of communities for LinkedIn lovers, and grew the Shanghai community to over 3000 members. Tamar also teaches the next generation of digital marketers as a Professor at Emlyon Business School.

In this wide-ranging conversation, we talk about her elevator pitch, marketing like a CIA spy, early entrepreneurial endeavors, working with celebrities in the publishing and filmmaking industries, the myth of a linear career path, the power of ambition, discovering Shanghai through food, the fast-paced business ecosystem in China, Building a 3000+ member Linkedin community, Linkedin branding for young entrepreneurs, optimizing social media use, psychology in marketing, and much more!