P. BRENDON LUNDBERG is a previous chronic pain sufferer with deep experience in healthcare management, marketing, business development, and sales. He played key operational and business development roles for two award-winning companies and was director of sales and marketing for a medical start-up. With a vision to build the safest, most consistently effective and appealing solution to the epidemic of chronic pain, Brendon co-founded and is the CEO of Radiant Pain Relief Centres, with the mission to change the way chronic pain is treated.