We recently received a flyer by mail for a new business opening in our hometown. In big block letters, it asks, "Are you awesome?"

The implication is that we're awesome because we only hire awesome people.

That's a lofty standard. One that we admire. But...

If you're place of business isn't awesome, then you've created a massive gap between perception and reality.

That's the topic for discussion on this episode of the 2120 podcast.