<p>Join the 21 Handshake team as they discuss finding your ideal buyer! We walk through a fictional client and help them discover their ideal buyer by answering 6 crucial questions. &nbsp;Adopting an ideal buyer strategy helps build a predictable and highly scalable sales pipeline. It also prevents you and your sales team from wasting precious cycles on the wrong buyers. &nbsp;Use these questions to find your ideal buyer!&nbsp;</p>

Ep 36: Sell More to Your Ideal Buyers By Creating Buyer Persona (s)

Join the team from 21 Handshake, a social media and video marketing agency, as they discuss the changing landscape of social media and video marketing. For business owners looking to stay up to date with how digital marketing affects their business, this podcast is a must listen for you. Topics discussed include how to prepare both your team and business to adapt to using digital strategies that lead to increased growth.