Guest interview with Jamie Schafer from New England Building Supply on how national brands reach local markets in the building materials industry. We talk about the supply chain, how co-op funds work and the ROI on creating brand demand in your local market. Join us for tips on solutions we found that work well to create brand demand in a local market.

Episode 24: What do your customers starve for?

Join the team from 21 Handshake, a social media and video marketing agency, as they discuss the changing landscape of social media and video marketing. For business owners looking to stay up to date with how digital marketing affects their business, this podcast is a must listen for you. Topics discussed include how to prepare both your team and business to adapt to using digital strategies that lead to increased growth.