21 For 21 - 21 Lessons about Sport and the Media in the 21st Century
21 For 21 - 21 Lessons about Sport and the Media in the 21st Century
21 For 21
Lesson #18: Cricket, Football, Kabaddi? How sports in India engage fans in the social media age!
47 minutes Posted Feb 12, 2022 at 11:00 am.
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Show notes

Mithil Jaysen is living his dream! After travelling halfway around the world to study in Newcastle - the "Geordie Nation" - Mithil returned home to work for JSW Group, the conglomerate who own Cricket's Delhi Capitals, Football's Bengaluru FC and the Pro Kabaddi League team Haryana Steelers! What does his job involve, and what is the future for the sports marketing industry in India?

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