Show notes
Benny, Siobhán, and Cory join Abigail Posner (Director of U.S Creative Works At Google / Anthropologist) to discuss the world of humans, technology, and music, and just how they all connect. We learn about Abigail's early years studying humanity and culture as an Anthropologist, as well as her transition into marketing and creative works for the massive tech company Google. We hear about her experience first starting out at a company like Google, how Google's algorithm advertises the products you'll love, and get Abigail's take on big questions like "why we buy luxury things?", "why we like certain music?", and "how to really build an audience today". All this and more tune in with us and prepare to be 2020d!Check Out More Abigail Posner:Instagram: @abigail_posnerTwitter: @aposnerhttps://www.abigailposner.com/Human Code Podcast: https://www.abigailposner.com/podcasts-1/humancode00:00 - Intro03:00 - From Social Anthropology To Advertising07:28 - Advertising vs Marketing11:25 - How Google Decides What We Want19:00 - What I Like is Culture2800 - How Has Anthropology Changed Your View Of People?38:40 - I Need My Glamour Feed45:00 - Why We Buy Fancy Things49:30 - Why Do We Like Certain Music?57:00 - Starting At Google I Felt Like An Imposter1:07:00 - Combining Tech And Anthropology1:13:00 - Want To Build An Audience? Bring Them Value1:21:00 - The Human Code podcast1:29:00 - OutroFOLLOW 2020'd:Official Site: https://2020-d.com/Facebook: facebook.com/yougot2020dInstagram: instagram.com/yougot2020dWATCH + LISTEN + SUBSCRIBE: https://lnk.to/yougot2020d#music #podcasts #musicpodcast #google Learn more about your ad choices. Visit megaphone.fm/adchoices
