Show 013 - Facing FEAR or FACTS

March 5, 2020|Show Notes

Managing Sales through Public Scares

The coronavirus has many business owners fearful of what the future holds. The New York Times recently published an article insinuating that sick workers and “spooked customers” could threaten small businesses. The article was filled with “if” “then” statements of logic. “If the coronavirus causes workers to take sick days or customers to stay home,” then “it will be hard on all American companies.”

The problem with this magic 8-Ball “logic” is that nobody can predict the future. What we can do is make smart decisions based on the facts we have. We might even take lessons learned from similar experiences but applying mass logic to one or two examples is hardly a case for panic...