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Qualified Leads > Suspects > Prospects > Customers
Qualified Leads: based on a list of potential buyers, who fits your ‘perfect customer’ profile?
Suspects: potential buyers who have become aware of your offer and have expressed interest in learning more. Prospects: suspects that have engaged you with buying questions. They must be PROACTIVE where they take some action to touch you, the relationship is not one-way.Customers: they have made a commitment to purchase your solutions, either at point of sale, within 30 days, or on credit.


