In this episode, we deconstruct Andrew Carter’s peak performance playbook—from their favorite book to the tiny habit that's had the biggest impact on their life. Andrew is the Co-Founder & CEO of Smallhold. We cover eliminating the ego, building around community, and creating lasting relationships.“Build around community. You want to focus on the people around you, and the people that you're servicing, however you're servicing them.” – Andrew CarterEPISODE GUIDE (LINKS, QUOTES, NOTES, AND BOOKS MENTIONED)https://www.danielscrivner.com/notes/andrew-carter-playbook/ FULL TEXT TRANSCRIPThttps://www.danielscrivner.com/notes/andrew-carter-playbook-transcript/ CHAPTERSIn this episode, we deconstruct Andrew Carter’s peak performance playbook—from their favorite book to the tiny habit that's had the biggest impact on their life. In it we cover:((((((((ABOUT ANDREW CARTERAndrew Carter is co-founder and CEO of Smallhold, which is upending the food industry by growing mushrooms in Michelin-star rated restaurants and grocery stores, and through their network of on-site and macro farms. Today, 68% of all mushrooms consumed in the United States come from a single town in Pennsylvania called Kennett Square. That's 400 million pounds worth of mushrooms per year, which means that most mushrooms are transported across a vast distribution network to reach stores all around the United States.Smallhold knew there was a better way, so they spent years creating a proprietary set of technologies that could allow them to grow mushrooms in an incredibly small footprint, in their on-site farms are about the size of a small standing cabinet. Smallhold is an incredible example of what the future of food looks like, and they're just getting started. In this episode, Andrew shares why everyone should watch the mushroom-focused Netflix documentary, Fantastic Fungi, his advice for building an incredible company culture, and the advice he'd give himself if he could go back to the start of his career.💌 FREE NEWSLETTERhttps://www.outlieracademy.com/newsletter🎙 LISTEN ONiTunes: https://podcasts.apple.com/us/podcast/outlier-academy/id1523851182Spotify: https://open.spotify.com/show/58edVNgqaPNaCSGSxM6pef?si=88f37a5d20434775Overcast: https://overcast.fm/itunes1523851182ABOUT OUTLIER ACADEMYLearn timeless lessons on work and life from iconic founders, world-renown investors, and bestselling authors. Outlier Academy is the forever school for those chasing greatness. Past guests include Gokul Rajaram of DoorDash, Scott Belsky of Benchmark and Adobe, Joey Krug of Pantera Capital, Mark Sisson of Primal Kitchen, Luke Gromen of The Forest for the Trees, and Brian Scudamore of 1-800-GOT-JUNK.Website: https://www.outlieracademy.comTwitter: https://www.twitter.com/outlieracademyABOUT DANIEL SCRIVNEROutlier Academy is hosted by Daniel Scrivner. Over the last 15 years, Daniel has led design teams at Square and Apple, turned around a $3M+ ARR SaaS business, and invested in more than 100 companies. He launched Outlier Academy in 2020 to learn from the world’s best founders, investors, authors, and peak performance experts.Website: https://www.danielscrivner.comTwitter: https://www.twitter.com/danielscrivner Learn more about your ad choices. Visit megaphone.fm/adchoices