This week we're joined by the wonderful Amelia Sordell from Klowt to talk about personal branding. Amelia founded Klowt, a personal branding agency, in 2020 and they have seen tremendous growth since launch. Interestingly, all of their leads are 100% inbound, and Amelia and her team are using personal branding to grow Klowt organically.

During the episode, we talk about the value of personal branding and why businesses should invest in it. Amelia shares insights on how you can build a personal brand and the best & easiest ways to get started. We also talk about the different types of content that you can share and Amelia tells us her strategy which includes commentary posts, capability posts, and hook posts. We then talk about some of the non-business benefits of building a personal brand which include confidence building, development, and the positive impact on mental health. Finally, Amelia shares an example of personal branding being used successfully to elevate a business.

Notes - 

The Catch Up Podcast - https://www.youtube.com/watch?v=YKH3e0zzSqE&t=3s

Amelia's Clubhouse - @ameliasordell

The Marketing Millenials - https://anchor.fm/themarketingmillennials