We had a great time speaking with Hannah Urbanek this week. Hannah is a Senior Digital Marketing Manager at Create Engage, which is a digital marketing agency for the consulting industry. She is also a Founding 50 Member and ambassador at the School of Marketing. Hannah specialises in B2B marketing and has spent her professional career working both in-house and agency side at B2B companies.

So, it's pretty easy to guess what our focus is during the episode. We talked to Hannah about her experiences working in B2B and how marketers can push the boundaries in B2B marketing. Hannah shared insights on how to break the mold and stand out from competitors, how to create engaging content, and using channels like LinkedIn and Instagram effectively. We also asked Hannah to share her thoughts on what the industry may look like moving forward.

As mentioned in the episode, we have some additional content to share. Our host, Liam, was invited to speak on the Social Selling podcast, where he discussed the benefits of setting up a business podcast and the value of using SMS marketing in your marketing strategy. The episode is available to stream on Spotify and Apple Podcasts right now. Additionally, we hosted a webinar this week titled "How to win big with SMS marketing on Black Friday". You can watch that on-demand on YouTube.