We loved chatting with Claire Jarrett during episode 42 of the show. Claire has been in paid advertising since setting up her first training company in 2007. She also launched the UK's first AdWords training courses in 2008, helping dozens of small business owners and agencies to grow. Since then, Claire has continued to support businesses through paid ads while incorporating new platforms such as Facebook, LinkedIn, Twitter, and more. 

Our conversation focuses on remarketing. We chat about how businesses can follow their prospects around the web for as little as £5-10 per day and the fact that many businesses are wasting opportunities by not remarketing to their prospective customers. Claire shares tips on setting up pixels, how to split your budget across each network, and why competitor ads can be used to your advantage. Additionally, we talk about creating high-quality artwork and whether or not its best to promote your homepage, pricing pages, or long-form content that is personalised.

Claire has lots of free masterclasses, training courses, and a great email list that you can subscribe to by visiting her website.