We chat with Cari Kirby from Peek & Poke. Founded in 2006, Peek & Poke make branded games to help businesses engage with their audience. They offer a large variety of games that can be used on your website, at trade shows, on your intranet, and more. We start the episode by talking about the value of branded games and the benefits that they offer to businesses. Cari then shares some tips on how businesses can promote their games. We covered competitions, prize giveaways, game placement, multi-channel promotion. Finally, we spent a few minutes talking about how Peek & Poke market their products and some of the marketing activities that Cari enjoys.