We chat with James Biggin from Steel City.  To start the episode, we talk about the power of branded merchandise in marketing and how it fits when compared with other channels. We also talk about how there is much more to branded merch than pens and mugs. In fact, there are thousands of different items that brands can use in order to make a lasting impression. An interesting part of this section is when James talks about how branded merch isn’t just for clients. It can be used is several other ways too! 

As we move through the episode, James also shares some of the secrets of the industry as well as talking about budget requirements, timing, and several other topics. We also talk about Steel City's marketing efforts. I asked several questions to James about the company's content strategy and how they try to stand out from competitors. James talks about the importance of sharing unique content and not falling into the trap of posting new branded merch items 24/7. 

We also talk about how Steel City has been testing new channels such as TikTok and whether this has been successful. The episode ends with some questions to James about his career and what he has learned along the way. I asked James what it was like to take over a family business and if he felt added pressure to succeed.  To close out, James shares advice to other business owners and marketers based on what he has learned along the way.