We chat with Claudia Schalkx from <a href="http://bridge2more.com/">Bridge2More</a>. We chat about knowing your customer and how companies can take steps to learn about who they are actually selling to.

The Value Of Personalised Content | Michael Barber From Praesto Consulting | 20 Minute Marketing #6

Welcome to 20 Minute Marketing, where we chat with industry experts about all things marketing. Expect to hear about daily activities, current trends and the future of the industry. Recurring themes include SEO, PPC, social, branding, content and more. For the final five minutes of each episode, we also ask guests to share some stories on their career growth.

Since our guests are busy running businesses, some episodes are recording using smartphones. As a result, you may hear the occasional background noise. While we always strive for high quality, we like it that way.

Happy listening!